New York Copper & Spice Co
A US-market launch: old-world craft meets New York, with a premium video-first storefront and a launch strategy.
[RESULT]
Launch orders
[RESULT]
Cost per acquisition
[RESULT]
Brand recall
The challenge
New York Copper & Spice Co brings old-world copper craft to a US audience. The brand needed to launch from zero in a crowded premium market.
There was no store, no audience and no launch plan. The team needed a premium storefront and a launch that made the brand feel established from day one.
What we did
Built a premium video-first storefront
A headless Shopify store led by video, designed to feel premium and load fast on US connections.
Crafted the US launch strategy
A phased launch plan: tease, launch, scale — with creative and spend mapped to each phase.
Produced launch video and creative
Short-form video and static creative built for the US market and platform requirements.
Set up tracking and follow-up
Conversion tracking and automated follow-up so every launch visitor was captured.
Gallery
[CLIENT QUOTE]
[NAME]
[ROLE, New York Copper & Spice Co]
Tools used
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