Tamra & Spice Co
Handcrafted copper and brass cookware and spices, sold in India and internationally through a headless Shopify storefront.

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Revenue growth
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Cost per acquisition
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Return on ad spend
The challenge
Tamra & Spice Co sells handcrafted copper and brass cookware alongside premium spices. The product is beautiful, but the old storefront was slow and made checkout feel like a chore.
International customers dropped off before paying, and there was no retargeting to bring them back. The team needed a store that matched the craft and ads that reached the right buyers.
What we did
Built a headless Shopify storefront
A fast, conversion-first store that loads quickly on slow connections and shows the craft in every product page.

Set up Meta prospecting and retargeting
Prospecting campaigns to find new cookware buyers, plus retargeting to recover visitors who left before checkout.

Produced AI video ads and brand avatars
Short-form video and AI-presented ads that show the cookware in use, refreshed on a regular schedule.

Connected leads and orders to follow-up
Every enquiry and abandoned cart flows into automated WhatsApp and email follow-up.

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Tools used
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